### Community Growth for NEST Web3 Ecosystem

NEST® is a Web 3.0 ecosystem that securely provides users, artists and participants with transactions, NFT exchange, swap and minting, and the omni-network access.

## **The Task**

The main task was to grow the brand’s global community with the help of quality content and social media management.

Product Video for NEST® from SLON Media on Vimeo

## **Solution**

We provided a massive range of services for NEST®:

- 6 months of social media design
- 2 product videos (60-90 sec)
- 3 promo video – announcement of NEST launch, 30-sec teaser, and a promotional video
- 3D product promo (60 sec)
- 5 tutorial videos (3 min)
- 6 months of social media & community management

Our creative team consisted of Art Directors, Motion and Graphic Designers, 3D Designers, Copywriters, and Producers. To be time-efficient, we constructed a few teams to work simultaneously on the tasks.

02\_Promo Video from SLON Media on Vimeo

**Social media posts.** We started from the creation of several concepts and developed it further with different color options. We managed to combine following the client’s brand book and thinking outside the box.

**Product Videos.** We made Product Videos about the NEST B2C app and TheOtherFruit – a marketplace, where artists can publish their NFTs, swap, exchange and chat.

In the videos we showed the best features of the marketplace: the map, chat service, and how users can adjust their preferences. We used a screencast of the real marketplace so users would get a gist of the platform and understand its value.

**Tutorial Videos.** One of the most effective promo tools is a tutorial video. Following its instructions, users can try out the application on their own.

Nest\_tutorial\_01 from SLON Media on Vimeo

Nest\_tutorial\_02 from SLON Media on Vimeo

## Results

Product and promo videos helped to grow the community on a massive scale and increase the engagement.