UA Campaign for SNAX Games: How we reduced CPI by 57%

SNAX Games is our long time partner. Our team runs a user acquisition campaign for their mobile game Puzzles&Parties, including performance marketing audit, ad account set up and optimization, as well as creative production and A/B testing.

The Background

Initially, SNAX Games approached us with a request to produce advertising creatives. During our partnership, we expanded the range of provided services and took on the client’s performance marketing.

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Our Approach and Methodology

We believe that “content is king”, still a user acquisition campaign can not be successful without a well thought-out strategy, deep understanding of the target audience and strong analytical framework. That’s why we offered the client a performance audit when we found out that the results of the first campaign were not as high as expected.

Solution

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Results

The above has resulted in a full-fledged operation that fulfils the client’s needs and strategy. The ad campaign structure is ready for further scaling as soon as the client is ready to move to pre-release or release status.

Based on MVP of the game our team developed a big set of animated and live-action video creatives with different concepts to understand which works best. We found out that the audience prefers stylish and informative creatives against misleading and trendy concepts.