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# User Acquisition for GamePad

GamePad Bot is the first gaming platform inside Telegram. It allows users to play browser games directly from the messenger. SLON produced a pack of UA creatives for them, set up analytics and run UA campaign.

## The Task

To launch campaigns on social media to increase the number of users in the Telegram bot.

**KPI:** to achieve the lowest CPC possible and test game creatives.

**Geo:** Russia, Brazil.

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## Services we performed:

- UA creatives
- Localization and resizing of creatives
- Setting up analytics tools
- Campaign launch on Facebook Ads, Tik Tok Ads
- A/B testing of creatives and audience

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## Results

1\. More than 7000 new users.

2\. Average CPC - $0.3 in TikTok Ads.

3\. 62% increase in conversions.

Let's Discuss

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